i shop therefore i am::A new exhibition leads bbc news onlinebranded reporter megan lane to conclude that, even if she chose to optout of the label race, opting out is just another brand i shop therefore i am

i shop therefore i am::A new exhibition leads bbc news onlinebranded reporter megan lane to conclude that, even if she chose to optout of the label race, opting out is just another brand.
Selling a product is dead.
Long live selling a lifestyle.
In the face of nearunanimity among companies that what you buy speaks volumes, branding has become a contentious issue.
Antiglobalisation demonstrators flocked to prague and seattle to protest at the meetings of the imf, the world bank and the world trade organisation.
Angered at the economic and ecological impact of transnational companies, the protesters targeted the outlets of starbucks, mcdonalds and nike.
New exhibition, which opens in london on thursday.
The pair began work on the show originally intended as a survey of contemporary design three years ago.
In response to the riots, the pair boosted the space devoted to examining what happens when a company loses control of its brand.
After all, the company wants to sell more than just trainers and jogging bottoms it markets a dream of achievement and personal growth through sport.
Brand new heavies naomi klein, author of the acclaimed book no logo, will be the keynote speaker at the brand.
New conference next month.
Ms klein argues that companies are spreading their tentacles ever wider around the world, commercialising public places and branding celebrities.
But mr williams says new media actually make marketing a harder task.
Gone are the days when tv, radio and newspaper ads would suffice to spread the word.
Today, there are countless websites and cable channels to choose from and the latest video recorders such as tivo allow viewers to screen out commercials altogether.
Originally sold as a healthgiving tonic, by 1917 the soft drink had some 300 rivals in the united states alone.
Yet today, its global influence is such that competitors typically choose red packaging to try and attract thirsty customers.
Selling loyalty the exhibition takes the late 19th century as its starting point the era in which the patent office and the first advertising agencies were established.
But out of all qualities brandowners try to convince their customers of, it is loyalty that can really shift the units.
The exhibition details how manchester united, among other teams, allows its fans to demonstrate their commitment every hour of every day by owning shirts, duvet covers, coffee cups, nearly anything you could want.
In a society where everything you can touch, eat or wear has a label, only the most ascetic hermit can avoid being branded.
Even then, as the grunge revolution showed, the fashionistas would eventually discover hermitchic.
New, 19 october 2000 to 14 january 2001, victoria and albert museum, london.